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Humor, Risk, and Reputation: What PR Pros Can Learn from e.l.f.’s Latest Misstep
Read more: Humor, Risk, and Reputation: What PR Pros Can Learn from e.l.f.’s Latest MisstepIn August 2025, e.l.f. Cosmetics—one of the most disruptive voices in beauty marketing launched their latest campaign, “e.l.f.ino & Schmarnes.” Styled as a cheeky legal parody, the campaign stars drag performer Heidi N’ Closet and comedian Matt Rife as a courtroom duo fighting “the case against overpriced beauty.” The activation included a commercial, a pop-up…
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Everything I Bought at Ulta This Winter Term —And What I’d Repurchase
Read more: Everything I Bought at Ulta This Winter Term —And What I’d RepurchaseIf you have followed my blog this term, you know I work at Ulta Beauty. This job allows me to try new products, and this winter term was no exception! In this post, I’m sharing everything I bought and honest reviews on whether I’d repurchase or pass. If you’re looking for your next beauty must-have,…
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Picture-Perfect Beauty: The Power of Clear Infographics
Read more: Picture-Perfect Beauty: The Power of Clear InfographicsThe Power of Clear Infographics in the Beauty Industry Visual storytelling has never been more essential in the fast-paced world of beauty and consumerism. Well-designed infographics make complicated information simple to read, engaging, and memorable, whether infographics present product advancements, ethical issues, or industry trends. They help consumers to make knowledgeable choices. From highlighting inclusive…
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Glitter, Glam, and Growth: Pilar Gallos on Beauty, Confidence, and Finding Her Signature Look
Read more: Glitter, Glam, and Growth: Pilar Gallos on Beauty, Confidence, and Finding Her Signature LookMakeup is more than just foundation and eyeliner—it’s an art form, a confidence booster, and, for many, a form of self-expression. Few people understand this better than Pilar Gallos, a prestige beauty advisor (PBA) at Ulta Beauty with years of hands-on experience in the industry. With a passion for inclusivity and an eye for trends,…
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The Power of Limited-Edition Beauty Releases and FOMO Marketing
Read more: The Power of Limited-Edition Beauty Releases and FOMO MarketingThe beauty industry thrives on trends, innovation, and, perhaps most importantly – exclusivity. Limited-edition beauty releases have become a powerful brand strategy for driving sales, generating hype, and creating a sense of urgency among consumers. FOMO marketing, or the fear of missing out, is a psychological trigger that taps into our desire for rare and…
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Are PR Packages Ethical? The Debate Over Free Beauty Products
Read more: Are PR Packages Ethical? The Debate Over Free Beauty ProductsEarlier this week, I was doom-scrolling on TikTok when I came across a video by Bria MacNeil. She did a deep dive into the late 2010s controversy surrounding the Anastasia Beverly Hills (ABH) Subculture Palette. One negative review sparked widespread debate, leading people to question whether influencers were honest in their reviews and whether brands…
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Are Celebrity Hair Brands Or Collabs Worth It?
Read more: Are Celebrity Hair Brands Or Collabs Worth It?This week in class, we partnered up and practiced interviewing each other for an upcoming blog post. I asked my partner, Haley, “Do you trust celebrity hair care brands, or do you think they are just a marketing strategy?” Her response was, “I trust the ones that have backing. Obviously, I’m not going to trust…
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Rare Beauty’s CSR Initiatives: Transforming Mental Health Advocacy Through Beauty
Read more: Rare Beauty’s CSR Initiatives: Transforming Mental Health Advocacy Through BeautyCorporate social responsibility (CSR) has become a key component of successful brands in recent years. Rare Beauty, founded by Selena Gomez, is a leader in mental health advocacy. Since its launch, Rare Beauty has set itself apart with its inclusive and innovative beauty products and mission-driven initiatives. Over the past years, the brand has made…
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The Truth About “Clean Beauty” – Is It Just a Marketing Buzzword?
Read more: The Truth About “Clean Beauty” – Is It Just a Marketing Buzzword?At least once a week, customers ask me to show them where the clean beauty products are. The beauty industry constantly evolves, with trends increasing faster than ever. One of the most significant shifts in recent years has been the rise of “clean beauty.” But what exactly does “clean beauty” mean, and is it a…
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The Psychology of Beauty Purchases: Why We Keep Buying More
Read more: The Psychology of Beauty Purchases: Why We Keep Buying MoreI was recently scrolling through TikTok and came across the trend “Project Pan.” If you’re unfamiliar, Project Pan is a movement where beauty enthusiasts commit to finishing up their existing makeup and skincare products before purchasing new ones. It directly responds to the overconsumption culture fueled by the beauty industry and social media. Yet, despite…
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Sustainable Beauty: How You Can Make a Pact for the Planet
Read more: Sustainable Beauty: How You Can Make a Pact for the PlanetWe all love a good beauty routine—glowy skin, the perfect lip combo, and a mascara that never clumps. But have you ever thought about what happens to all those empties once you’re done? The truth is that 120 billion cosmetic packages are created yearly, and only a fraction of those items will be appropriately recycled.…
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Ethics, Eyeliner, and Everything in Between
Read more: Ethics, Eyeliner, and Everything in BetweenHi there! I’m Aurora. I still remember the first time my best friend applied eyeliner on me during my first year of high school when giving me a makeover. I instantly fell in love with it but was too nervous to apply it myself. Now, I get compliments on my eyeliner every day. I’m thrilled…
Aurora Gonzalez 