Corporate social responsibility (CSR) has become a key component of successful brands in recent years. Rare Beauty, founded by Selena Gomez, is a leader in mental health advocacy. Since its launch, Rare Beauty has set itself apart with its inclusive and innovative beauty products and mission-driven initiatives. Over the past years, the brand has made significant strides in raising global awareness, funds, and resources to support mental health causes. Let’s look closely at Rare Beauty’s most impactful CSR efforts.
The Rare Impact Fund: A Commitment to Mental Health
The Rare Impact Fund, an ambitious project to expand access to mental health resources, is at the heart of Rare Beauty’s CSR initiatives. The brand donates 1% of all product sales to this fund, which supports non-profit organizations dedicated to mental health education and services.
Key Achievements:
- As of September 2024, the Rare Impact Fund has raised over $16 million, benefiting 26 mental health organizations across five continents.
- Rare Beauty has pledged to raise $100 million over ten years to further its mission.
- In its inaugural year, the fund provided $1.2 million in grants to mental health-focused organizations such as the Yale Center for Emotional Intelligence and Didi Hirsch Mental Health Services.
Fundraising and Awareness Campaigns
The Rare Impact Foundation Benefit
In October 2023, Rare Beauty hosted its first-ever Rare Impact Foundation Benefit: A Night of Radiance & Reflection in Los Angeles. This star-studded event aimed to reduce the stigma surrounding mental health and raise funds for the Rare Impact Fund.
World Mental Health Day Partnership with Sephora
For World Mental Health Day 2024, Rare Beauty partnered with Sephora for the second consecutive year in the “Make A Rare Impact” campaign. On October 10th, 100% of Rare Beauty sales from Sephora stores and online were donated to the Rare Impact Fund, helping expand access to mental health services for young people worldwide.
Educational Initiatives: Spreading Awareness Beyond Beauty
Rare Beauty understands that addressing mental health goes beyond fundraising—it’s also about education and conversation. In May 2022, during Mental Health Awareness Month, the brand launched the “Your Words Matter” campaign in collaboration with Mental Health First Aid.
Key Elements of the Campaign:
- Promoted the impact of language on mental health through social media and educational resources.
- A social media toolkit was released to help followers responsibly share messages on mental health awareness.
- Hosted a virtual mental health event featuring experts and advocates who discussed mental health challenges and solutions.
Special Product Initiatives: Beauty for a Cause
Rare Beauty has also leveraged its product line to drive awareness and funding for mental health. As part of the “Your Words Matter” campaign, the brand introduced a limited-edition crewneck sweatshirt, with 100% of net proceeds going to the Rare Impact Fund. This initiative not only raised additional funds but also helped spread awareness in a creative and wearable way.
A Beauty Brand with a Purpose
Rare Beauty continues to redefine social responsibility. The brand has successfully elevated mental health awareness in the beauty industry through its Rare Impact Fund, strategic partnerships, educational campaigns, and product-driven initiatives. Selena Gomez’s vision for beauty with a purpose is not just a marketing slogan—it’s a mission actively transforming lives worldwide.
As Rare Beauty continues to grow, its commitment to mental health advocacy remains at the forefront. This proves that beauty is more than skin deep—it’s about making a real and lasting impact.
Link To Rare Beauty Social Impact 2023 Report
What do you think of Rare Beauty’s CSR initiatives? Share your thoughts in the comments below, and let’s continue the conversation on mental health and social responsibility in the beauty industry!
Aurora Gonzalez 