Hi there! I’m Aurora. I still remember the first time my best friend applied eyeliner on me during my first year of high school when giving me a makeover. I instantly fell in love with it but was too nervous to apply it myself. Now, I get compliments on my eyeliner every day.
I’m thrilled you’ve visited my PR blog. Whether you’re here to gain awareness, insight, or fresh perspectives, you’ve come to the right place! This blog explores the dynamic intersection of public relations and ethics within the beauty industry, which is vital in today’s digital world.
Now more than ever, social media and influencers provide us with a large portion of our information, so it is crucial to critically assess the messages we are exposed to. My goal is to give you precise, reliable information so you can make wise decisions. Throughout my posts, I hope to provide you with the knowledge you need to navigate this rapidly growing industry.
In this blog, I’ll cover many hot topics in the beauty industry, including consumerism, sustainability, new releases, and dupes. Additionally, I will analyze the role of social media influencers in this space and how they contribute to product promotion and consumer perception. The beauty industry is more than just products; it’s about storytelling, innovation, and how brands communicate their values to the world. Understanding these dynamics can empower you to be a more informed consumer, whether shopping for the perfect foundation or exploring brands committed to eco-friendly practices.
As a first-generation, nontraditional senior at the University of Oregon, I’ve spent the last few years immersing myself in public relations and legal studies, all while working full-time at Ulta Beauty. My academic journey has given me a deep understanding of how human behavior, law, and ethics shape effective communication and contribute to brand growth while watching it play out in the beauty industry hands-on. Working at Ulta has been an incredible experience, allowing me to witness firsthand how customer interactions and brand presentations influence buying decisions.
Photo by cottonbro studio
I created this blog to combine my passion for helping others and breaking down barriers. My vision is to build a platform that informs, supports, and empowers my readers by creating an inclusive space for sharing valuable information. In a world that often prioritizes profits over transparency, there is power in ethical practices and open dialogue. By fostering this space, I aim to spark meaningful conversations beyond surface-level trends and dive into the heart of what drives this ever-changing industry.
Most importantly, this blog isn’t just about me—it’s about all of us. This is a safe space for everyone to share their insights and perspectives. Maybe it’s because I always see it when I clock into work, but like Ulta says, “The possibilities are beautiful.” I encourage you to engage by commenting, asking questions, and sharing ideas with others to grow our community. Your voice matters; together, we can explore the multifaceted world of beauty PR with curiosity and integrity.
Thank you for being here! Stay tuned for two weekly posts for the next 10 weeks as we explore the beauty industry further. I can’t wait to explore this vibrant world together! Let’s create a community that values authenticity, education, and empowerment because beauty is more than skin deep.
Cover Photo by George Milton
Aurora Gonzalez 